Setting Up Shop
Building deskwell.co.uk in public: the shop, the tools, and the odd bit of honest nerdery.
Search, Filters, and Finding the Right Chair in Three Clicks
How search and filtering work on deskwell.co.uk, why the categories are named for how people shop rather than how suppliers file, and what the site deliberately does not do.
Our online office furniture shop is live, by the numbers
The shop is open. Here is exactly what sits behind it: 440 listings, 20,366 variations, 676 technical sheets and 383,765 individual specification lines.
Nearly There: Our Online Shop Is About to Open Its Doors
443 listings, 21,397 product codes, full specifications on all of it and 167 things you can spin round in 3D. What is live now, what lands next, and where the rough edges are.
Product Photos, 3D Models, and Why We Bother
What does the back look like? A photograph rarely says. How we build product pages, why we model furniture in 3D, and the fiddly parts nobody is meant to notice.
Why We're Building Our Own Shop Rather Than Renting Someone Else's
Renting a shop from a big platform would have had us trading months earlier. Here is what it would have cost us, and why we built the thing ourselves instead.