Gazette
Ex VAT Prices: What the Number on the Page Actually Means
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Reviews Are Live: What You Think, on the Page
Customer reviews are now on every product page. How they work, why the three-star ones stay up, and what we do with what you tell us.
Search, Filters, and Finding the Right Chair in Three Clicks
How search and filtering work on deskwell.co.uk, why the categories are named for how people shop rather than how suppliers file, and what the site deliberately does not do.
Nearly There: Our Online Shop Is About to Open Its Doors
443 listings, 21,397 product codes, full specifications on all of it and 167 things you can spin round in 3D. What is live now, what lands next, and where the rough edges are.
Product Photos, 3D Models, and Why We Bother
What does the back look like? A photograph rarely says. How we build product pages, why we model furniture in 3D, and the fiddly parts nobody is meant to notice.
Why We're Building Our Own Shop Rather Than Renting Someone Else's
Renting a shop from a big platform would have had us trading months earlier. Here is what it would have cost us, and why we built the thing ourselves instead.